Fashion isn't for everyone.
Or at least, that’s how it used to be. In a time when elite fashion houses catered to an elite few and expensive labels were the sole domain of high society, high fashion was well out of reach of the average person walking down the road. Today, fashion is for everyone. Thanks in part to globalization, the internet and an evolving sense of what’s stylish, the people on the streets are the ones setting the trends, not following them.
Gone are the days when people carried labels like trophies. Now, style statements are all about wearing what nobody else is, to create a distinct style that is uniquely theirs. And while big brands are trying to keep up, evolving tastes and preferences are making it challenging.
Enter John Jacobs.
With a truly staggering range of eyeglass and sunglass designs, and collections inspired by iconic streets all around the world, we have taken style back to where it was born: The streets.
Our style isn’t about what you’d see inside a boutique on Fifth Avenue, but rather, strolling by outside it. Made for individuals with independent tastes, our designs are made exclusively in Italy with the best materials you’d find anywhere. These are exclusively available at our flagship stores in Delhi and Bangalore, and of course this website.
The icing on the cake? Our revolutionary manufacture to retail model ensures that all our designs are available at a third of the price you’d usually have to pay. For we don’t believe that great style should cost you an arm and a leg.
So forget what the world is wearing. It’s time to make your own statement, and look good doing it.